We’re excited to announce that we have been shortlisted for the Digital and Technology award at the Peterborough Telegraph Business Award 2026, a prestigious regional award to celebrate the best in business in and around Peterborough. Now in its 30th year, the awards ceremony and gala dinner will take place on Thursday the 26th of November at the Holiday Inn, West Thorpe Wood.
We entered our recently relaunched Easy Music Player into the category. Originally developed to make listening to music more accessible to those living with dementia, it’s a product that now serves overlapping markets, including people with dementia, blind and partially sighted people, older adults who find digital technology complicated, families and carers, and professional care settings. We believe it demonstrates exactly what assistive technology should be capable of: removing barriers, creating independence and helping people to enjoy the things that matter to them.
The Music Player shows our ‘community and people first’ approach in action. A piece of technology has been continually improved because people told us how it could serve them better, turning customer insight into tangible product innovation and opening its benefits to an even wider community. Customer engagement was fundamental to the player because our customers are not simply the end users of our technology – they help shape it.
The Easy Music Player makes listening to music simple, enjoyable and easily accessible for everyone. With a simple one button design, the player can be easily switched on and used, and it verbally guides users through each function as they navigate the radio menu, announcing the selected setting, radio station or playback mode aloud as it is cycled through. It supports DAB radio, Bluetooth, USB and AUX settings, expanding the radio’s features and allowing listeners to enjoy music in multiple ways.
We are committed to creating technology that adapts to people, not forcing people to adapt to technology. That belief sits at the heart of our Easy Music Player, a deliberately simple piece of technology that’s making a real difference to people who are excluded by conventional consumer electronics.
We’d like to take this opportunity to extend our best wishes to all the other amazing companies who have been nominated in this year’s Peterborough Business Awards. It’s great to be included in such a diverse business community in the East of England,, and we’re excited to share in the celebrations with everyone later this month!
